Fresh Rx: Fresh Produce Prescription Program

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This innovative partnership between healthcare providers and farmers’ markets focuses on preventive health care to fight the rise of chronic diseases related to diet and body weight. Doctors “prescribe” fresh fruits and vegetables to young overweight patients and direct them to the farmers’ markets where they can receive $25 worth of fresh produce weekly.

The program began in 2014 with 8 patients at a local health clinic. In 2018, more than 140 families participated, and Everyone’s Harvest distributed $78,000 in healthy, local fruits and vegetables “prescriptions” to families in need in our community. Results tracked by the doctors show healthy decreases in the majority of participants’ overall body mass index, weight, and waist circumference, and other healthy lifestyle changes including an increase in meals prepared as a family at home. To date, more than 250 families have benefited from Everyone’s Harvest’s Fresh Rx program, and Everyone’s Harvest has redeemed $200,000 in fresh produce “prescriptions.”

Everyone’s Harvest is so grateful to Salinas Valley Memorial Healthcare, Natividad Medical Center, our Monterey County Gives donors, and the Richard William Greenberg Foundation for their incredible support for Fresh Rx families.