Market Days: Sundays in Marina and Mondays in Pacific Grove
Products: Rocks, Gems, Minerals and Fossils from all over the world.
City Business Production is Conducted: Salinas, CA
People: Jeff Shaw is the sole owner of Area 5, runs the market booth, and has three other jobs. He ROCKS!
Business History: Jeff’s interest in geology was sparked in 2005 when the incense in a bookstore caught his attention. When he found out the incense was molderite meteor-scented, he was hooked. He has been collecting and purchasing rocks, gems, crystals, fossils and minerals ever since. In May of 2011, he joined the farmers’ market and loves it.
Sourcing: Jeff finds many of his pieces himself and also purchases from private collections. The hunting of fossils, gems, and rocks is a patient process that takes Shaw to the Western United States like Texas, Oregon, Arizona and Washington. He polishes and presents the stones himself and occasionally transforms them into beautiful jewelry pieces.
Personal Note: The relationships Shaw has with his customers are extremely individualized. He will take a rock from a customer’s personal collection and transform it into a necklace, will alter a piece to suit a preference, and by request, will even seek out a new geological treasure and create something completely original.
What motivates you to do this work? Shaw’s knowledge about geology and rocks is apparent and astounding. After browsing his booth, one customer said, “Jeff is so knowledgeable, he actually teaches you what details to admire.” Jeff simply says, “All kids like to play in the dirt, and I haven’t stopped. Mother Nature always has something new to offer”.